Font

Below are the potential fonts that we considered using in our short film. We considered qualities like the look, feel and connotations of the text. We wanted something that would help market our film for what it was, light-hearted entertainment targeted at teens aged 13 to 18.

The first one was unsuitable because it reminded us of time and our film has nothing to do with time therefore if we used this font for our film it would be misleading as it doesn’t have any correspondence to the narrative of our film.

This font was considered because of its boldness however it we decided not to use it because we felt it would be better suited for an action film or something with adventure.

We used the next two fonts for our credits as they were very different to normal fonts. As a combination the two felt they wold replicate the narrative of our film due to the effect of the drugs; being normal a one point then completely different the next. The thinner font would be used as our credit titles and the thicker fonts would be used as the name of the person responsible for that role.

For the title of our film we decided to use a font with lots of characteristic which would emphasise and correspond with the name of our film. This font was our favourite because it was bold as well as legible so it would stand out against the background that we later make a decision on.